It seems that the advertising industry in Lebanon has taken it upon itself to try and make Lebanon, and thus the World, a better place. There are currently campaigns running such as “When Will I Be Lebanese” which takes aim at sectarianism. (Why should you care what religion you are, you’re Lebanese.)
The best example I have seen of this rise in patriotic (jingoistic?) advertising is this one. It was done for free by the Beirut branches of H&C Leo Burnett and Saatchi & Saatchi. They donated their time for free. Everyone involved in the project donated their time and equipment for free. And it is being aired right now on Lebanese television for free.

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