Archive for July 10th, 2007

Faked in China

In the news lately there’s been a lot of coverage of “fake” products coming from China. First it was fake mobile phone batteries that can explode, then melamine (used to make plastics and fertiliser) in the dog food, then it was ethylene glycol (anti-freeze) in toothpaste. Now we hear about Chinese companies even cheating each other by supplying fake coal fly ash for use in concrete.

For those who don’t know, fly ash is produced when you burn coal. There are different parts to the ash and slag produced, and the fly ash is the part of the ash that floats up the flue (chimney) with the exhaust gases. And, apparently, it’s cheaper to make fake fly ash than it is to collect the real stuff. No country in the World uses all the fly ash it produces. The mind boggles.

Shit, it sounds like these guys should be running Pan Pharmaceuticals.

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Lebanon Rising

It seems that the advertising industry in Lebanon has taken it upon itself to try and make Lebanon, and thus the World, a better place. There are currently campaigns running such as “When Will I Be Lebanese” which takes aim at sectarianism. (Why should you care what religion you are, you’re Lebanese.)

The best example I have seen of this rise in patriotic (jingoistic?) advertising is this one. It was done for free by the Beirut branches of H&C Leo Burnett and Saatchi & Saatchi. They donated their time for free. Everyone involved in the project donated their time and equipment for free. And it is being aired right now on Lebanese television for free.

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